The 3 C’s of Social Content

The 3 C’s of Social Content – What Are They and Why Should They Matter To You?

While browsing around on my new Google Currents app on my phone I stumbled upon an awesome article by a gentleman by the name of Simon Salt, and he was talking about the different types of social content. I highly recommend that you take a look at his article here.

What really struck me about the content in this article is the fact that social media is starting to become more and more important as to how we as online entrepreneurs reach our target audience. Even the search engines are starting to take social buzz more and more into account when it comes to ranking sites on the front page of their services. Ignoring this fact is guaranteed to kill your business, or at the very least slow growth down almost to a grinding halt. So what are these methods of social content and how can we use them to our advantage?

The First “C” of Social Content: Creation

The technical description of this is having 100% unique content, essentially stuff that has never been written about before, ever. This isn’t just the words being original, but also the emotion or feelings that your content is trying to evoke. You may even be working to adapt the same message for a different audience, but it still would not count as being original.

Examples that would count would be stories directly derived from personal experiences. No one can evoke an emotion from a personal event quite like you can. Say you had just had, or had been with someone who had, a long battle with an addiction and they pulled themselves through, you could tell that story and evoke a feeling that is truly unique to you.

The Second “C” of Social Content: Curation

Simply put, this is the sharing of other people’s content. Many sites that are designed for this purpose also have their own ways of doing this. For instance Twitter, being that you are limited to 140 character posts, tends to focus on headlines; Pinterest deals almost solely on pictures; and Facebook & Google+ tend to be a combination of the two. For your materials to get the best results from the type of curation you’re going for you need to know specifically what sites are best for each different type, like the ones that were just listed previously, and tailor your content accordingly. Think, how can you best catch people’s eye in this particular environment?

The Third “C” of Social Content: Cultivation

This is when someone who posts a piece of content to a social networking site that focuses on a specific niche to attract or nurture an audience. Here the content plays somewhat less of a role than the frequency of the posts, time of day of said posts, imagery, density, etc. From my understanding from this part of Mr. Salt’s article (I could be wrong here) is that different demographics are only free to look at your content at certain times of the day. For Twitter in general in the mornings between 9:00 – 11:00 AM and in the evenings between 6:00 – 9:00 PM, after people come home and wind down from work, is where you will get the most eyes on your content, as well as having people having the time to actually devote to looking at your content.

My Final Thoughts on the 3 “C’s” of Social Content

At the end of the article I referred to at the beginning of this one, Mr. Salt asks which type of social content do you produce. There is certainly no real right or wrong answer in which is better or worse, as they each have their strengths. However, what if you could create and share your content using all 3 of these methods? Granted that technically with the part on Creation and the other 2 can’t coexist, most content (just like this article) is inspired by outside pieces of work. The best way to get the most creativity out of your own content that you want to share is to share your personal point of view on that topic. This is one of the best ways (hell, it’s almost a requirement these days) to get your content shared with the masses as it shows you have experienced what the original content was talking about from your own unique point of view.

If you take that part of Creation in your content, then mix it with effectively placing your content in the right places, at the right time, in the right way, then you have the makings of a massively viral piece of work. And if you play your cards right, you are on your way to a massive, loyal audience as long as you stay consistent with your communication and take care of your raving fans.

If you are looking for more, and more in-depth, information on how to create massively viral social content 100% free, click here to take a look.

Unaico & SiteTalk Review

About the Company Unaico

Unaico LTD is based in Hong Kong & Singapore. It was founded in 2009, and it is officially open in the Canadian market and currently in pre-launch here in the United States and in Brazil as of February 3, 2012.

What Does Unaico Sell?

Unaico is a free social network with integrated services. Members of their social media platform SiteTalk have access to different third-party products and services for purchase. They also have what they call AdClicks. They call it “social advertisement,” but they don’t really explain the details of it on their site.

Unaico is a digital technology company, and not a health and wellness company, or any other type of business that would be subject to rubber-glove scrutiny before being allowed into other countries.

How to Enroll in Unaico

It’s free to enroll as a SiteTalk user. New subscribers get a free membership and positioning in the Unaico business model when they register. However, to begin making any income with Unaico you must activate your position. There is never any obligation to activate your position if you simply wish to use their services.

The Unaico Compensation Plan

Unaico has a binary compensation plan much like most modern network marketing companies today. There are 3 types of commission payouts:

  • Direct Personal Sales Commission paid on all personally generated sales
  • Group Business Volume
  • Matching Bonus paid out 7 levels deep for a percentage of commissions earned by a member’s downline.

To take advantage of the Unaico compensation plan you would have to activate your position by purchasing one of 3 different packages:

  • Starter Package: Costs $215 and allows you to receive 10% sales commission with a weekly earnings cap of $722 per week.
  • Bronze Membership: Costs $722 and increases the weekly earnings cap to $3,610.
  • Gold Membership: Costs $2,888 and allows a max weekly earnings cap of $18,000.

Final Thoughts on Unaico & SiteTalk

From what I can see Unaico looks to be a solid operation, and the fact that they market a digital product means your prospects don’t have to see if it agrees with their tummy or their taste buds, which makes everyone’s lives much easier. They also seem to have a fairly fresh take on the merging of social media & network marketing. Only time will tell if their flagship product SiteTalk will really take off and become a new global phenomenon, though considering it already has some solid roots overseas it does look very promising.

The things I noticed that were missing were things that could ultimately make or break a rep’s success with this company, and that is even though it’s an international, internet based company very little is mentioned on their site about actually marketing using the actual product to market your business, especially after you have exhausted your warm market.

What is absolutely critical to your success in marketing Unaico and SiteTalk is the tools and training at your disposal so you can reach out to people outside of your warm market, specifically people that are actively seeking what you have to offer. Not only that, but you also need to have a way to market your business without you physically having to be there all the time to do it. Network Marketing is all about leverage and duplication, and you need the right tools to leverage your efforts right out the gate, as well as being able to guide your new team members to these tools so they can get traction in their business right out the gate, so they can quickly duplicate your success.

If this is something that you would find great value in, for yourself and for your team, click here to find out more.

I wish you the best of success in your Unaico venture, or whichever business you are in.

Varolo Review

What is Varolo?

Varolo is a Utah based company that opened its doors for business on April 1, 2010.

Varolo is an advertising platform that, when you fiil out a free profile form, sends you advertisements based on what you put down as your interests in the profile. It also gives people cash incentives to watch these ads in the form of weekly jackpots. It’s almost like purchasing lottery tickets, only instead of spending money to buy them, you get them by watching ads.

The network marketing portion comes into play when you invite other people to the service and form what they call a “village” of people to watch these ads, and you also get paid a percentage of the payout from the ads they watch. This is also where you get paid directly through watching the ads.

The Varolo Compensation Plan

Since Varolo is 100% free for members to use the money you get doesn’t come directly from the company, but essentially from the advertisers themselves. Since they no longer have to deal with other companies to blast their commercials on the airwaves to get their message across this saves them all kinds of money and it allows them to target specific people who are actually interested in seeing their ads, this allows them to actually pay the members who watch the ads in the form of a weekly jackpot lottery and those who refer people to the services in the form of residual income directly depositied into your PayPal account (if you have one.)

You don’t get paid from just watching the ads; this simply enters you for a chance at the weekly jackpot, and of course the more ads you watch, the more chances you have of winning said jackpot.

The monthly income part comes from inviting others to join the network and watch the ads. You get paid from your village watching these ads, down to 4 levels in depth.

Is Varolo a Legitimate Company?

As of February 4, 2012 The Better Business Bureau has Varolo ranked at A-. The only thing that reduced their ranking was the short length of time they have been in business. However, there have been zero complaints filed with the Better Business Bureau for the entire life of the business up to this point. As of now, Varolo looks to be a solid, legitimate company.

Final Thoughts on Varolo

To me Varolo sounds like a very low risk way of making money, since it costs nothing to start a membership and make money. The one issue I see is that, though there will be people that will gladly watch ads and get paid for it, getting friends to sign on to the same thing sounds easy in theory, but in practice you may not have enough of your friends and family join up with you to make much of an impact with your bank account. And harassing the same friends over and over again does not work.

The reality that no one seems to want to mention is if you’re really serious about making money in Varolo or any home-based venture you need a way to reach massive amounts of people that are readily seeking out what you have, to find out what you are doing to generate an income, whether it’s a couple dollars on the side, or something that could allow someone to walk away from their job if they wanted to.

Network Marketing is all about leverage and duplication, and you need the right tools to leverage your efforts right out the gate, as well as being able to guide your new team members to these tools so they can get traction in their business right out the gate, so they can quickly duplicate your success.

If this is something that you would find great value in, for yourself and for your Varolo team, click here to find out more. I wish you the best of success in your Varolo venture, or whichever business you are in.