Archives for December 2010

SEO Training Series: How to Share Your Material with the World with Article Marketing

Right here in part 2 of this series we’ll be going over how so you can form your piece for maximum effectiveness in WordPress. As important as having properly SEO’d material is, which we’ll be going over first, a seamlessly SEO’d article serves no purpose if it doesn’t effectively funnel your subscribers to take whatever action you require them to take.

In the first article in this SEO training series I said that it was crucial for you to do some keyword research for your domain name right away before you burned your marketing funds on an ineffective domain name that you can’t get rid of. In your articles it is still tremendously essential. Focus on your keywords right off the bat before you write out your article piece so you know how to best go after your target audience. In fact, if you haven’t already done so, I highly encourage you to read this post first before continuing on with this one.

The next most important thing to focus on is to create valuable content that will catch the attention of your target market. The first thing, aside from the subject matter, is around how many words you want your material to have.

If you are sending your material to an article submission page, which we’ll really dig into later on in this series, there are extremely few places (I only know of one so far) which won’t accept any material with less than 600 words in it, but with many other sites there is a somewhat decent sized window that you can play around with of about 300-700 words for your submission.

If you are doing this as a blog post, you can write even fewer words if you decide to use a video as the prime source of material. With that being the case your words only need to serve the role of explaining the subject matter the video is about, and anything of importance you may have left out of the video, or any links you might want to place in your post under the video.

Most importantly, in one way or another, either with your video or in the content underneath, you absolutely should incorporate some sort of convincing, unmistakable call to action to whatever action you want your readers to take. “Click here,” “follow me on…” “Subscribe to my channel,” whatever it is. Sometimes the things we take for granted that are on your page can be things we may over time end up not noticing altogether until someone (you) guides us to it.

So there you go. Simple enough; have compelling content and have a understandable, definite call to action at the bottom, as well as the means to follow through on that call to action. After you have all that good to go, just publish your submission and you’re ready to roll.

If you don’t have your material perfect right off the bat, don’t sweat it. You can always come back to it and change it later with ease. The biggest thing is that you get your content out there enough to be seen, whether or not it’s perfect. If you expect to get your material in the search engines, you have to put it out there at any rate. Just get it going. Just be willing to make a few bloopers. As long as you just keep going and learning better ways of doing things in your journey, there’s no telling how far you can take your new business.

This completes part 2 of my SEO training series. More to come soon. In the meantime I ask that you leave any comments & let me know how this training has helped you up to this point, as well as any other comments. Take care & I wish you the very best of success.

SEO Training Series: How to Build & Optimize Your Site to Be Found Online

Since the update in Google’s search engine, codenamed “Caffeine” the world of SEO has has some serious changes made in the bottom line of the people who were making tons of money, then had the rug ripped out from under them. It was understandable from Google’s point of view; in a way they had to do this in order to keep quality sites ranking on their search engine while filtering out the crap that was simply designed to game the system.

This has essentially made the game significantly harder & a much longer haul for new startups looking to create a full-time income with SEO. However, this is far from impossible, as I will show you in this video series. You will be shown exactly what tools you need, why you need them, and most importantly, HOW to maximize the effectiveness of the tools that will be presented to you so you can start to create a life-changing income from the massive avalanche of traffic that you will eventually build to climb on top (or maybe BACK on top) of the search engine rankings on Google.

This video will go through the tools and process of effective keyword research to help you find the best domain name possible to make it easier to skyrocket to the top of the search rankings on Google.

Just a quick note: If you are going to use your own name as your personal domain (ie. workwithyourname.com, meetyourname.com, etc) you can skip this step. However, I still recommend watching this video as the process of keyword research (except for the last part of checking domain availability) is exactly the same for optimizing every piece of content you put out for the search engines.

Setting up your domain & site can be a serious hassle should you pick the wrong service. This video guides you through the process of purchasing your domain and setting up your site, all in about 5 minutes.

With the new rules Google will gladly send you traffic as long as you can generate your own traffic, and social media is absolutely critical to get that traffic you need to grow your business. Here are some tools that will link your site to the world’s most popular social media services, so you can share your content with the world with the simple push of a button.
1. Facebook Like Box

2. NetworkedBlogs

Much like a movie, just as important as the players up front are the people behind the scenes to help the movie truly shine. These plugins play the exact same role. They may not be up front for everyone to see, but they can be crucial to your site’s success when set up right. Here are some of those behind the scenes superstars.
Important SEO & Social Media Plugins

This may seem like a lengthy process, but thankfully you’ll only have to do it once. Follow these instructions and you will be well on your way to starting your internet business right.

That completes part 1 of this SEO Training Series. Stay tuned as we show you how to take your new site from newborn obscurity to having all the traffic you can handle if you’re ready to apply these lessons.

Feel free to leave any feedback you have below. I would love to hear how this training is helping you or ways I can improve this material for you. Take care & I wish you the very best of success.